The Influence of People and Relationships

Mark Zuckerberg once said:

“People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.”  

I couldn’t agree more with this intelligent young man. Think about how much you trust the important people in your life and how strongly their opinions influence you. Consider the following:

Brides read forums, talk to friends and family members before they make wedding arrangements

• Mothers-to-be research and talk to everyone they know about birth plans, hospitals, doctors, etc.
• Landlords will request information from other landlords before a new tenant is accepted
• Hiring managers request a list of references prior to hiring new employees
• This is why relationships, in business and in our personal lives, are so important. Once you find colleagues, friends or partners that you can rely on and trust, you develop loyalty and both parties reap the benefits.

I received the following testimonial last week from a friend/client of mine and I feel that it fully encapsulates the importance of trustworthy relationships:

“Sam, thanks for the email. Several years ago I learned a lesson about looking for the ‘cheapest’ way to do things – you may save a few bucks, but you lose out on reliability, trust, confidence and peace of mind. You have helped us so many times, and to boot a friendship has developed – that in itself is worth more than anything money can buy. So, thank you and we will continue to tell our friends and others about your firm.”

I am very honoured to have developed this trusting relationship, not only for the benefit of my business, but for the benefit of my personal life too. As mentioned earlier, I take my worthwhile relationships very seriously and I hope you will consider doing the same after reading this.

Learn more about the relationships we build by clicking here:

Give us a call to book your next Corporate Car Service. I look forward to working with you!